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    Canada Beef Names President

    Robert Meijer brings 14 years of experience to beef promotional agency

    Robert Meijer, former director of corporate affairs for Cargill Limited, has been appointed president of Canada Beef Inc., an independent national organization representing the research, marketing and promotion interests of the Canadian cattle and beef industry worldwide.

    Meijer brings 14 years of policy, regulatory, legislative, political and communications experience to Canada Beef. In his position as Cargill director, he was responsible for Cargill's Canadian government/regulatory relations, communication, and community relation activities. He has also led and managed emerging issues, business risk and customer collaboration for 19 business units in the areas of beef, poultry, milling, malt, grain handling and port services, animal nutrition, canola processing among others.

    He also held a board and/or committee position with a number of key agricultural groups, including the Federal Roundtables, Flax Council of Canada, Malt Industry Association of Canada, Canadian Poultry Processors Association, Animal Nutrition Association of Canada, Western Grain Elevator Association, Canada Grains Council, and the Canadian Meat Council.

    "Robert Meijer's appointment as president of Canada Beef assures our organization of strong, capable and experienced leadership," said Brad Wildeman, board chair of Canada Beef. "Rob's extensive background in the beef industry ranges from domestic and international marketing to trade and regulatory issues. This, coupled with his dynamic approach to taking the interests of Canada Beef forward on the domestic and world stages, will serve the Canadian cattle and beef industry well."

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