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    Canada's Shoppers Drug Mart Debuts Organic Food Brand

    Exclusive, affordable line will feature 170 new products this year.

    Shoppers Drug Mart Corp. will roll out an exclusive new line of Nativa Organics products in 1,050 locations across the country by April 2008, in the largest product launch in the retailer's 40-year history and one of the most comprehensive retail offerings of organic food items in Canada.

    Globally sourced, third-party-certified Nativa products will meet the growing demand in Canada for healthier food options, giving consumers "a fresh, convenient, and affordable new way to make organics a part of their everyday lives," noted Toronto-based Shoppers Drug Mart in a statement.

    The 170-product line encompasses a wide range of items, including coffee, candy, popcorn, peanut butter, pasta and pasta sauces, crackers, cereals, juices, soups, salad dressings, and chocolate bars.

    The products come with a full money-back guarantee and will be available at Shoppers Drug Mart and Pharmaprix stores throughout Canada.

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