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With the help of its retail grocery partners, Cargill’s “More to Share” program will help local charity groups address the strain of having enough food to meet the highest level of food support demand since the Great Depression. This year, the Wichita, Kan.-based company’s holiday turkey donation campaign involves 27 markets from coast to coast, and will employ new tools to coordinate program efforts, showcase retail grocer commitment to fighting hunger and spotlight hunger in America.
Through More to Share, Cargill collaborates with retail grocer partners in communities across the United States to donate thousands of Honeysuckle White (national distribution) and Shady Brook Farms (Mid-Atlantic and Northeast U.S. distribution) turkeys to food banks, soup kitchens and other hunger-fighting charities as a standalone holiday effort, but more often, supplementing larger, ongoing grocer initiatives to feed the hungry.
“Cargill, like many of our customers and partners, has a long tradition of giving time and resources back to the communities we serve,” said Chris Seib, senior marketing manager of Cargill’s value-added meats unit. “We’re thankful that we can, through our annual More to Share donation program, help our retail grocer partners support their preferred charities and give a little holiday season hunger relief nationally.”
The donated turkeys are welcomed by More to Share charity partners, which distribute them to needy families and large community Thanksgiving dinner gatherings. The donation of Cargill’s Honeysuckle White and Shady Brook Farms brands also fills an important charitable role for retail grocers in their communities.
In addition to helping Cargill build a strong charitable partnership with its retail grocer customers to help feed the hungry during the holidays, the program aims to increase awareness of hunger issues in America.
In its 14th year, More to Share has teamed with retail grocers to donate over 72,000 turkeys, including more than 5,500 in 2009, to local charities. The donated turkeys have helped provide holiday meals to hundreds of thousands of people.