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Carl Buddig & Co. and Old Wisconsin have unveiled their sponsorship of defending Stanley Cup champions the Chicago Blackhawks during the team’s 2013-14 season.
Beginning Dec. 1, the sponsorship will include new spots on WGN TV and radio; a digital advertising campaign with WGN radio and the Chicago Tribune; in-game advertising, sponsorships and contests; in-store advertising and POS; and a WGN Radio Fan Van tour making key retail stops supported with on-air promotions.
“The Blackhawks are truly Chicago’s team and a family favorite and we couldn’t be more proud of our new sponsorship affiliation,” said Tom Buddig, EVP of marketing for Homewood, Ill.-based Carl Buddig & Co. “Last year the Chicago Blackhawks thrilled us as they captured the hearts of hockey fans from coast-to-coast. As a team that shares our commitment to celebrating traditional family values, our Blackhawks partnership will bring greater consumer awareness to our brands. It’s also the perfect opportunity to celebrate our role as Chicago’s hometown lunchmeat and meat snack brand.”
The sponsorship covers the entire 82-game NHL Chicago Blackhawks season. Featured products supported by the sponsorship include Buddig Original Lunchmeats, Premium Deli, Deli Cuts and Cracker Snackers, along with Old Wisconsin Snack Bites, Snack Sticks, Snack Slices and Summer Sausage.