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Retailers can mark St Patrick’s Day in style with free point-of-purchase (POP) materials from the Wisconsin Potato and Vegetable Growers’ Association (WPVGA). Available to grocers at WinWithWisconsinPotatoes.com/retail-support, the materials include posters and recipe tear-pads featuring the contest-winning recipe Shepherd’s Pie Pasties, submitted by Shelly Fisher of Hermiston, Ore.
“By providing free point-of-purchase materials for each of our seasonal recipe contests, we hope to not only assist the produce manager in increasing sales, but to make it easy for them to provide eye-catching POP as well,” says explains Tim Feit, director of promotions and consumer education for the Antigo-based WPVGA. “The POP attracts customers, gives them something new to put on their table — a winning recipe — and encourages consumers to enter the recipe contest and win a free gift card from their favorite grocery store.”
Other winning recipes include Tipsy Irish Mashers from Joan Cossette of Colbert, Wash., and Scalloped au Gratin by Karen Mead of Wingdale, N.Y. Each of the three winners received a gift card from the grocer of their choice, courtesy of the WPVGA, and all three winning recipes can be found on the site.
Providing grower education, government support, environmentally sound research and consumer education for 150 grower organizations across the state, WPVGA is responsible for expanding the Wisconsin potato markets through advertising, promotion and research.