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Are you home or at someone else’s home for the holidays?
According to a new survey from Sears’ Kenmore brand, 52 percent of Americans celebrate the holidays with extended family and friends and are sharing their family favorites while becoming inspired by others families’ traditions. Nearly half – 46 percent – say they create special dishes for guests.
It seems, based on Kenmore’s survey, that people are also cooking more of what they like. Sixty-three percent of people polled report that they are serving more than one main course to their guests during the holidays.
Bringing that message home, Kenmore recently launched the site cookmore.com, to allow users to create custom cookbooks with family recipes and also access a shared recipe library built by everyday cooks and famous chefs. One of those chefs, TV host Eden Grinshpan, is working with Kenmore this holiday season, sharing her ideas for adding fresh twists to favorite dishes, such as adding globally-inspired ingredients to the mix.
Kenmore has also added to its own product portfolio to keep up with consumers who like to prepare foods, during the holidays and all year long. New offerings include a Turbo Boil Flex element that gives customers the ability to melt, warm, simmer and boil without moving the pot from element to element. Kenmore also is promoting its Elite Grab-N-Go Refrigerator, touted for stocking up and storing leftovers.
Meanwhile, in the spirit of the season, Kenmore is donating $1 for every recipe submitted or downloaded to Sears Heroes at Home program, which aids American military service members, veterans and their families.