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    Cellfire Now Supports Windows Mobile

    The mobile grocery app provider now reaches users of all four major mobile platforms

    Cellfire Inc. has added Windows Phone to the platforms it supports, extending its reach to all four of the primary mobile operating systems – Windows Phone, iPhone, Android, and BlackBerry.

    "Windows Phone is backed by a rich developer ecosystem that is creating a variety of quality apps and games, like Cellfire, that play a valuable role in extending the potential of our mobile platform to enable an even greater mobile experience," said Todd Brix, senior director, Windows Phone Marketplace, Microsoft Corp. "Cellfire's consumer-first approach to its app, which links manufacturer coupons to a Windows Phone users grocery savings card or loyalty ID for fast, secure and paperless redemption, is a great example of the kind of rich applications that people will find on Windows Phone Marketplace to get the most out of their phone.”

    Cellfire provides brands and retailers with a way to reach digital consumers by enabling shoppers to gain instant access to grocery coupons from popular brands offered at more than 5,500 grocery stores and customized to specific geographic areas and stores.

    "We offer retailers and brands exclusive access to new customers, creating an intuitive interface that will resonate with each mobile platform," said Paul Stanley, VP of marketing at San Jose, Calif.-based Cellfire. "We are making it easier and more convenient for consumers to save money by giving the right coupon to the right person at the right time."

    Cellfire offers a variety of touch points, which include web, mobile, social networks, television and in-store, to enable the influencing of consumer behavior at every phase of the shopping experience, including:

    • Before consumers shop in planning and awareness
    • While they shop through location-based notifications and alerts
    • After they shop with brand loyalty programs and incentives

    The Cellfire Digital Offer Network was developed to give consumer brands a broad distribution network of websites and mobile applications, including third-party partners, grocers and white-label solutions. For brands, Cellfire connects to grocer websites as well as to more than 400 web and mobile partners that reach millions of consumers in their digital world.



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