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Mobile marketing technology vendor Cellfire Inc. was honored by the Mobile Marketing Association (MMA) with the MMA 2008 Innovation Award for demonstrating and applying new technology with its mobile grocery coupon program currently in use by Kroger, McDonald's, and Sears.
"Consumers have long desired a more convenient means by which to save on groceries," said Brent Dusing, c.e.o. of Cellfire. "The Cellfire mobile grocery coupon service allows them to save on their favorite brands at leading grocers nationwide by linking their mobile phone with their grocery savings card."
The Cellfire mobile grocery coupon service links to a retailer's point of sale system in a closed-loop to enable end-to-end digital coupon processing. Through secure back-end integration with the grocer, consumers can save coupons on their phone directly to their loyalty account and have the discounts applied when they present their loyalty card at checkout.
According to the vendor, the Cellfire mobile grocery coupon service offers savings on products from dozens of CPG brands, and can be redeemed at thousands of grocer locations across the U.S.