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    Center Store Still Supermarkets' 'Economic Engine': Study

    BARRINGTON, Ill. -- New, smaller banners and a bigger focus on the perimeter will shrink the size of traditional grocery stores and continue to squeeze the grocery aisles, but the center store is still the "economic engine" driving total store performance, according to the 2007 Total Store SuperStudy conducted by Willard Bishop, LLC here.

    BARRINGTON, Ill. -- New, smaller banners and a bigger focus on the perimeter will shrink the size of traditional grocery stores and continue to squeeze the grocery aisles, but the center store is still the "economic engine" driving total store performance, according to the 2007 Total Store SuperStudy conducted by Willard Bishop, LLC here.

    "Center store generates 72 percent of store sales and nearly all of the net profit in a traditional grocery store," noted Paul Weitzel managing partner of the food industry consulting company Willard Bishop in a statement. "Considering the shift to a smaller footprint by many retailers, it'll be more important than ever for suppliers to work with their retail partners to develop a successful center store formula that balances both consumer appeal and economic success."

    "The findings of the Grocery SuperStudy, especially related to net profit, will help the entire industry better optimize space planning and assortment in our stores," added Dan Glei, v.p. of Grocery Warehouse for Carlisle, Pa.-based Giant Food Stores.

    The SuperStudy is the most comprehensive analysis of total store performance in the industry today, offering visibility into every category, subcategory, and department in the supermarket, based on data from Kroger, Ahold, and Supervalu.

    For more information about the SuperStudy and how trading partners can employ it to optimize store size, call Paul Weitzel at (847) 756-3717.

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