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Following the success of its location at Eataly New York, Lavazza will deliver its second namesake café with the opening next week of Eataly Chicago.
The Lavazza Café at Eataly Chicago will offer espresso-based beverages and high-quality coffees, along with a wide range of original and innovative recipes, all prepared in the typical traditional Italian fashion. Lavazza’s entire product line will also be available for purchase for at-home use including its espresso blends, the brand’s new premium drip coffee line and the Keurig Cappuccino & Latte System, a capsule-based brewing machine.
“Our presence in Chicago is another chapter in a compelling story: two Italian companies committed towards a shared vision, under the conviction that a significant part of Italy’s future revolves around high-quality food production and the tangible and intangible values that it represents," said Marco Lavazza, the group’s vice president. "We are proud of our partnership with Eataly, which is part of our strategy aimed at making North America, and the United States in particular, our second home.”
The high-end design of the Lavazza Café embodies the company’s passion for perfection and long-lasting quality. A 60-foot winding counter greets guests; furnishings and décor - including photographs, taken by photographer Steven McCurry, as part of Lavazza’s ¡Tierra! project - reflect the company’s commitment to sustainability. Coffee plantations in Honduras, Peru, Columbia, India, Brazil and Tanzania, are featured in the venue.
Further, Lavazza will be promoting a series of seminars and workshops concerning the most fascinating aspects of the coffee world. These will be hosted at Eataly Chicago by Lavazza experts and aimed both at enthusiast consumers and restaurant and hospitality professionals.
Lavazza, founded in Turin, Italy in 1895, has been family-owned and managed since its inception. Today, Lavazza is Italy’s favorite coffee, one of the leading brands in Europe, the sixth largest roaster in the world and a global provider of espresso, coffee and single-serve systems for the home and out-of-home markets. Its North American headquarters are in New York City