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The Chilean Avocado Importers Association (CAIA) has kicked off its inaugural Tailgater of the Week Facebook Contest on Facebook, where football fans can post photographs of their seasonal game-day celebrations.
Running through Dec. 23, the contest selects two winners every week to receive $50 gift cards, based on the number of votes their respective submitted photos garner from fellow Facebookers.
“Avocados have always been a key player in consumers’ favorite tailgating dishes,” noted Maggie Bezart, marketing director at Washington-based CAIA, which comprises Chilean Avocado importers, exporters and producers. “Our Tailgater of the Week Contest is the perfect opportunity to engage fans and spread that football fervor from the parking lots to the virtual world. As a bonus, the interactive voting process will allow everyone to participate in the fun, and build up our online community.”
The selection takes place every Friday at 10 a.m. PST, the two qualifying photos with the most votes will win a $50 gift card for each of their posters.
Chilean Hass Avocados are available in the United States throughout the fall and winter, when California avocados are out of season.