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The Kroger Co. is test-marketing a line of clothing added to its lineup of grocery essentials at a newly remodeled Marketplace store slated to open Friday in Mansfield, Ohio.
“In order to stay competitive, we have to listen to our customers and change to keep up with demand,” Jackie Siekmann, Kroger’s Columbus, Ohio-area spokeswoman, told The Cincinnati Inquirer. “We understand that we are experts in grocery, and we’re not going to lose sight of our core values.”
“We took some of their top-selling products, but we know what works best out west may not be true here,” Siekmann told The Inquirer. “That's why we're testing the concepts in one store first, so we can tweak the product lines as needed.”
The new apparel section includes nationally branded shoes, jewelry, outerwear and undergarments from brands including Levi, Carhartt, Carter, Skechers, Hanes and Maidenform.
“We know this concept can be successful,” Siekmann said. “We’ve seen it work in other markets.”