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This summer, the Coca-Cola Co. will introduce a new product to its portfolio – Caffeine Free Coke Zero – giving fans a zero-calorie option designed for later-in-the-day consumption.
“Caffeine-free products are growing in popularity, making up nearly 30 percent of all sparkling beverage sales in the U.S.,” said Stuart Kronauge, Head of Sparkling, Coca-Cola North America Group. “By introducing Caffeine Free Coke Zero, we’re giving fans exactly what they want, making the brand accessible for enjoyment all day long.”
Caffeine Free Coke Zero will begin appearing on shelves in supermarkets, drug stores and mass merchants nationwide in mid-July, and will be available coast-to-coast in August. It will be packaged in 12-packs of 12-ounce cans and 2-liter bottles.
The launch is part of a broader strategy designed to make the brand even more ubiquitous and available to consumers at any time throughout the day.
The Atlanta, Ga.-based Coca-Cola Co. is the world's largest beverage company with more than 500 sparkling and still brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, Powerade and Minute Maid, among others.