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ConAgra Foods is kicking off the third year of its nationally-recognized Child Hunger Ends Here campaign with an original song and exclusive video content from platinum recording artists Jewel, Owl City and Jay Sean, and a social media campaign that includes leading bloggers from throughout the nation.
With these efforts, ConAgra will work to meet its overall goal of donating 5 million meals this school year – which complements the ConAgra Foods Foundation’s $10 million, 5-year commitment – to Feeding America, the nation’s largest domestic hunger-relief organization.
The original song, “Here’s Hope,” leverages the power of music to inspire action, touch hearts and raise awareness for the issue, while motivating consumers to learn how they can help end child hunger in the United States. Consumers can download original versions of the song and enjoy exclusive content from each artist while supporting the Child Hunger Ends Here campaign.
“More than one in five children in the United States doesn’t know where their next meal is coming from, and for nearly two decades, ConAgra Foods and the ConAgra Foods Foundation have been powerful advocates for those children,” said Gary Rodkin, CEO of ConAgra Foods. “It is through our continued collaboration with Feeding America and our unwavering commitment, that we have been able to make progress in this fight. Now, with these talented performers, we hope to have an even bigger impact and encourage more consumers to join us.”
To participate, consumers can purchase specially marked packages of select ConAgra Foods brands including Banquet, Chef Boyardee, Healthy Choice, Hunt’s, Marie Callender’s, Manwich, Orville Redenbacher’s, Peter Pan and Snack Pack, then go online through August to enter the eight-digit code found on the packages. For each code entered, the equivalent of one meal will be donated to Feeding America.
In return, consumers can download their favorite version of “Here’s Hope” from Jewel, Owl City and Jay Sean. Exclusive interviews, messages and behind-the-scenes videos by each artist will also be available during the program. Consumers will also be able to submit their ZIP code to enter their local Feeding America food bank into a competition to receive an 80,000-meal donation (10 food banks will receive based on the total number of ZIP codes entered) courtesy of ConAgra Foods.
ConAgra Foods is also enlisting its own talent for the company’s Week of Service this week. Employees at locations nationwide will volunteer at food banks, pack boxes of food and serve meals. The company expects to exceed the 3,000 hours employees volunteered during last year’s Week of Service.
Omaha-based ConAgra Foods Inc. is one of North America’s leading food companies, with brands in 97 percent of American households.