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The Tic Tac brand’s 2011 “Shake, Share & Care” campaign supports breast cancer awareness and CancerCare, a nonprofit organization providing free services for people affected by cancer. As part of its seventh annual joint campaign with CancerCare, Tic Tac will once more make a $100,000 donation to organization. The breath mint brand has also rolled out the Tic Tac Extraordinary Caregiver Contest on its Facebook page to pay tribute to those caregivers who help those with cancer.
The contest asks consumers to nominate and vote for the most deserving caregivers, with three winners each receiving $2,500 to use for an extraordinary experience and the nominators of the three top entries each getting a $500 gift card. Caregiver nominations will be accepted through Oct. 3 and consumer voting for the finalists will take place Nov. 1 though Nov. 11.
“This year's Shake, Share & Care program not only helps raise awareness about CancerCare's services, but also shakes things up a bit by recognizing the many deserving caregivers who spend their time helping those affected by cancer,” noted Noah Szporn, Tic Tac category manager for Somerset, N.J.-based Ferrero U.S.A. Inc.
For the duration of the campaign Tic Tac is again offering the limited-edition Pink Grapefruit flavor, which feature a fruity, tangy and sweet flavor, at select drug, grocery and convenience stores.
“The limited edition Pink Grapefruit flavor is a great way to help raise awareness and support individuals affected by cancer as well as their caregivers, loved ones and the bereaved,” said Helen Miller, CEO of New York-based CancerCare.
To help further disseminate the breast cancer awareness message, Tic Tac will be a supporting sponsor at the GBK Luxury Gift Lounge this September in honor of the 2011 Emmy Awards nominees and presenters. The brand will present its $100,000 donation to CancerCare in a ceremony at the lounge. Additionally, visitors to the area will be able to view a dress with matching shoes and accessories all made out of Pink Grapefruit, Power Mint and Fresh Mint Tic Tac mints in honor of CancerCare, as well as receive a “Red Carpet Survival Kit” consisting of a cosmetic case filled with all the necessary items for the big event.