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Mediaweek.com reported that consumers are checking out TV screens at the checkout counter, according to a proprietary study conducted by GfK Custom Research North America for San Francisco-based Premier Retail Networks (PRN), which operates Checkout TV Network.
The “2008 CheckoutTV Recall Study” found that on average, consumer brand recall was 60 percent, with some individual brands delivering as high as 91 percent. In addition, 70 percent of consumers who viewed ads reported it influenced their intent to buy the product in the future.
"In only four years, the Checkout TV Network has become one of PRN's most compelling networks because it serves retailers, shoppers and advertisers equally well," said Richard Fisher, president of PRN worldwide.
PRN retail customers include Ace Market, Albertsons, Best Buy, Carrefour, Costco, Jewel-Osco, Pathmark, Sam's Club, Shaw's, ShopRite, Star Market and Walmart Stores.
According to other research by Knowledge Networks, Inc., viewership is approaching the 100 million mark, increasing 8.4 percent to 94.6 million viewers every four weeks.