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Consumers rank almonds as the most essential nut and the top nut they choose most to eat on an ongoing basis, according to the Almond Board of California’s 2009 Consumer Attitudes, Awareness and Usage of California Almonds, an independent survey of North American consumers. Simultaneously, almond shipments set new records yet again in June, with new monthly highs recorded for both domestic and export shipments.
Catering to consumers’ increased demand for almonds, the Almond Board of California (ABC) is launching a new Web site this month showcasing the commodity board’s informative tools and resources for consumers, health professionals and food professionals.
“We are eager to roll out our new Web site and provide almond lovers around the world a reliable and trusted resource,” said Shirley Horn, the Modesto-based board’s CMO, noting that the easy-to-navigate site “is a go-to source for users’ almond recipes and information.”
Having conducted extensive research among consumers to obtain feedback during site development, the new site includes some 800 recipes across meal and day parts, as well as health and nutrition information such as specific research on almonds and heart health, weight management, prebiotics and antioxidants. There’s also a link to the Almond Board’s e-store, where consumers can purchase a perfect portion tin that holds a 1 oz. daily serving, or about 23 almonds, as well as “craving calculator” site tool designed to help users beat snack cravings. In addition, users can share their own ideas and solutions for using almonds on the “Solutions From You” page, where they can also enter for a chance to win an “Almond Inspiration” cookbook.