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    Consumers See Sunday as Food Day: Survey

    According to 2010 Sunday in America, a recent survey from Parade magazine, the majority of Americans (64 percent) like Sunday the most of any day of the week — perhaps because of the opportunity it affords them to shop for, prepare and enjoy food.

    According to 2010 Sunday in America, a recent survey from Parade magazine, the majority of Americans (64 percent) like Sunday the most of any day of the week — perhaps because of the opportunity it affords them to shop for, prepare and enjoy food.

    The survey found that Sunday is likely spent shopping for groceries (72 percent of respondents), cooking or preparing a meal (89 percent) and eating at home (breakfast, 91 percent; dinner, 86 percent). Additionally, 69 percent of respondents said they’re also apt to eat out at restaurants on Sunday, while 59 percent often have guests over.

    Unsurprisingly, while women usually do more of the cooking than men (94 percent vs. 83 percent), men are almost as likely to shop for groceries (70 percent vs. 74 percent) or make trips to mass merchandiser/club stores (45 percent vs. 49 percent).

    When they’re not shopping, cooking or eating on the first day of the week, Americans are making plans regarding food. Seventy-three percent of survey respondents say they plan which grocery items to purchase for the upcoming week. Seventy-two percent of Americans read the Sunday newspaper on a weekly basis, and nearly all of them consider it a major shopping resource. Ninety-four percent hunt through the paper for sales information in their communities, and 92 percent depend on the publication for money-saving coupons.

    “This makes sense to me, because our lives are increasingly hectic,” said Brett Wilson, publisher of New York-based Parade. “People like Friday because it heralds the weekend. Saturday is less harried but often spent running errands, doing chores, and chauffering the kids to games and appointments. Sunday is the one day of the week when we have more time — for home and family and, of course, food.”

    Minneapolis-based MORI Research conducted the survey in October 2009 among a nationwide sample of 1,266 respondents.

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