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NEW YORK -- New data from the Nielsen Co. here found that while there are few differences between African-American and non-African-American households when it comes to shopping at grocers, mass merchandisers, and warehouse club stores, a much higher proportion of African-American consumers do shop at convenience-oriented formats such as drug, dollar, and convenience/gas stores.
Nearly half (46 percent) of African-American households included in Nielsen's research said they shop beauty supply stores -- almost three times the rate for non-African-American households. Automotive supply stores and electronic stores follow beauty stores as the most popular alternative shopping channels for African-American consumers.
In addition, African-American shoppers make more shopping trips each year compared to the average household (175 versus 165), but spend less per trip ($39 versus $44).
African-American consumers represent a buying power expected to reach $1.1 trillion by 2012, according to data cited by Nielsen.
Nielsen released this and other insight in its digital publication, Consumer Insight, which can be found at: http://www.nielsen.com/consumer_insight.
Nielsen is the parent company of Progressive Grocer.