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Corona Extra has debuted new creative designed to extend beyond the sun and sand and into the streets and space.
The imported beer brand has produced an interactive billboard in New York City called “Luna Corona” that uses astronomy to turn the wedge shape of a “waxing moon” into the iconic lime of a Corona.
During a window of approximately two hours on selected days this summer, from scientifically identified viewing areas at a New York City intersection, the lime-slice-shaped moon seems to rest inside the top of the billboard’s Corona bottle.
“This astronomical opportunity aligns perfectly with Corona’s belief that finding your beach can happen however, whenever and, especially in this case, wherever,” said Craig Neely, senior director, brand marketing for Crown Imports, Corona Extra’s exclusive U.S. importer. “The ’Luna Corona’ execution represents the kind of remarkable experiences our consumers will be seeking all summer long.”
Crown Imports distributes and markets the Modelo portfolio across the entire U.S., including Corona Extra, Corona Light, Modelo Especial, Negra Modelo, Pacifico and Victoria.