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Club retailer Costco Wholesale Corp. yesterday extended its digital place-based media services relationship with San Francisco-based Premier Retail Networks, Inc. for the development of Costco’s in-store media network and content strategy. PRN and Costco have collaborated on the network since its inception in 2004.
“Partnering with PRN continues to provide Costco with premium HD and advertising content on our display TVs and enhance our members’ shopping experience,” said Paul Latham, VP, membership, marketing and Costco services.
Under this new agreement, PRN will provide Issaquah, Wash.-based Costco with an end-to-end retail media solution that includes custom HDTV programming, advertising sales, network operations, media management, and scheduling. In addition, PRN’s programming team will produce custom programming highlighting Costco’s unique services and department offerings, network branding, and consumer electronics education, plus custom HD entertainment and sports programming drawn from PRN’s growing alliances with over 150 premier content providers. The Costco network operates in more than 400 warehouses in the United States, reaching over 41 million members every four weeks, according to the Costco HDTV Viewership Study, which was conducted by The Nielsen Company in 2008.
PRN provides digital place-based media services developed to enable retailers and marketers to reach consumers in more than 10,000 locations across the United States. PRN works with leading retailers, advertisers, content and technology companies to create and deliver place-based media that engages, informs and motivates consumers where they shop, eat and socialize. PRN’s retail customers include Acme Markets, Albertsons, Associated Food Stores, Bodega Aurrera, Carrefour, Costco, Jewel-Osco, Pathmark, Sam’s Club, Shaw’s, ShopRite, Star Market, Target, Walmart and Walmart Mexico.
Through advertising sales relationships with Retail Entertainment Design, TargetCast Networks and indoorDIRECT, PRN also represents the in-venue networks in Kroger’s Fred Meyer and Fry’s Marketplace retail stores, and in a number of quick-service, casual and fast casual-dining venues. PRN’s programming alliances include major television networks and other media properties, as well as movie studios, record labels, and magazine and newspaper publishers.
Costco operates 566 warehouses, including 413 in the United States and Puerto Rico, 77 in Canada, 21 in the United Kingdom, seven in Korea, six in Taiwan, nine in Japan, 32 in Mexico, and one in Australia.