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An article in Advertising Age cited a study from news-monitoring service VMS that reported the marketing value of Tweets within the past month at $48 million in terms of impressions.
Twitter received 2.73 billion impressions over the past 30 days. TV contributed to 57 percent of the PR value, newspapers 37 percent, and magazines 5 percent.
These numbers are all the more reason for grocers to start tweeting. And now it’s easier for them to do so. San Francisco-based startup CoTweet (http://cotweet.com), a Web-based collaboration platform developed to help companies reach and engage customers in real-time using Twitter, earlier this month raised $1.1 million in venture funding from a group of high-profile investors whose prior investments include Facebook, Twitter, Google, Digg, and Yammer.
The product, used by brands such as Whole Foods, Starbucks, Pepsi, and Coca-Cola, is now publicly available at www.cotweet.com.
“Social media properties like Twitter give consumers incredible power to shape public perceptions of brands,” said Steve Anderson, Founder of Baseline Ventures, who led the round and will join CoTweet’s board of directors. “CoTweet gives companies and their brands a set of tools to directly engage consumers and forge stronger bonds with them on the social networks they belong to, starting with Twitter.”
CoTweet allows multiple people to communicate through corporate Twitter accounts and stay in sync while doing so. Users can manage multiple accounts from a single dashboard, support multiple editors for each account, track conversations, assign tasks, create follow-up tasks, and schedule posts. It also supports the automatic addition of “cotags,” that designate who is replying on a company’s behalf.
With this latest release, CoTweet now offers direct integration with bit.ly, enabling users to tap into real-time click tracking and analytics from the URL shortening service.