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CouponNetwork.com, a provider of digital and printable coupons powered by St. Petersburg, Fla.-based Catalina Marketing Corporation, is launching a new consumer savings solution that allows companies to better engage and connect with customers through relevant, informational videos.
Called Video Rewards, the program enables brands and retailers to leverage the power and reach of Coupon Network and other digital properties to increase brand engagement, customer interaction and coupon redemption rates. The program includes enhanced value coupons available to users who simply click on the “Coupon Details” tab and watch a short informational video from the brand. After watching the video, which plays within the Coupon Network site, users automatically receive a higher value on the brand’s digital or printable coupon offer. According to Catalina, this helps brands build deeper relationships and recognition with consumers, who in turn receive bigger immediate savings and incentives.
“Video Rewards demonstrates the potential of online couponing to deliver significantly more consumer and brand engagement versus more traditional mass or paper couponing vehicles," said Susan Gear, GM of Coupon Network. "Our goal is to help consumers build deeper relationships with their favorite brands, as well as discover new products and brands. On Coupon Network, consumers connect not only with our unique offers and savings, but with the essence of the brand through rich, interactive content. Coupon Network continues to be the place to go for consumers to save money on their favorite brands."
CouponNetwork.com is an online marketing platform designed to connect a fast-growing crowd of bargain-minded shoppers with their favorite retailers and brands. The site features printable online coupons and YourBucks reward offers. YourBucks Rewards are dollars-off coupons the consumers earn when they purchase participating products. Like cash, YourBucks rewards can be used to purchase anything in the store – no minimums or restrictions.