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According to a recent IRI scanned data report, dried cranberries have risen to be the second most popular dried fruit, behind raisins. Armed with this knowledge, Mariani Packing Co., Inc. has launched the Crazy for Cranberries Taste Challenge and Sweepstakes online at www.marianifruit.com to prove that the company’s cranberries are better than those of the leading brand.
To that end, the Vacaville, Calif.-based company is offering a money-back-guarantee promotion will feature an on-pack, 50-cent-off instant-rebate coupon on specially marked packages of its 6-ounce Sweetened Dried Cranberries. Mariani is counting on its 100-plus years in the dried-fruit business to push its fruit to the top.
The company is additionally offering online shoppers a free sample of its new HoneyBars with any purchase of Mariani product, while supplies last. There is a limit of one sample per order, and the flavor sent will be random.
The Crazy for Cranberries promotion runs through Aug. 31.