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    Cross-Merch New Containers for Kids

    More opportunities for the deli to help build better lunches

    Back-to-school season is a fresh start for both students and parents. As kids begin a fresh new grade with fresh school supplies, freshness also is a term that can apply to their school lunches and snacks.

    To help parents pack fresh, healthy foods for their kids, Rubbermaid has introduced LunchBlox Kids, an expansion of the company’s LunchBlox line of reusable containers. The new kid-friendly boxes come in an array of colors and are BPA-free and safe for use in microwaves, dishwashers and freezers.

    As with Rubbermaid’s existing LunchBlox food storage products, LunchBlox Kids have a boxy design that allow containers to snap to one another and include Blue Ice chill packs. The containers are available in a Flat Kit, designed to fit into flat lunch bags, and a Tall Kit, created for tall or uniquely shaped lunch bags.

    The containers were the brainchild of Rubbermaid’s senior brand manager, Amanda Sloan, who got the idea when she was playing blocks with her son and realized there was a way to solve the challenge of fitting multiple storage containers into a lunchbox or lunch bag. "It was great to see how excited consumers were about LunchBlox after it was introduced last year and how the Rubbermaid team was able to optimize the building blocks idea to deliver a full lunch solution,” Sloan says, adding, “One year later, we have created a version that makes life a little simpler for parents of the more than 11 million U.S. children who bring packed lunches to school every day.”

    As Rubbermaid launches the new containers, the company has partnered with food brands including Smuckers, Jif, Butterball, Hellmann's, StarKist, Post, Wishbone and Country Crock as part of a “Build a Better Lunch” campaign that provides consumers with tips on making better, more convenient lunches.

    The suggested retail price of the LunchBlox Kids kits is $9.99.

    Meanwhile, deli operators looking for new containers can check out some of the latest offerings on CupDepot.com, an online food packaging supplier.

    CupDepot is now carrying Karat deli containers, in 8-, 12-, 16- and 32-ounce sizes. Designed for both hot and cold foods, the containers are translucent, recyclable and made from premium PP plastic and can be placed in the microwave, refrigerator and freezer.

    In addition to the deli containers for hot and cold foods, CupDepot.com is adding other Karat products to its online portfolio, including red and green heavyweight teaspoons, jumbo wrapped straws, PP flat lids and PS flat lids. Black portion cups for items like sauces, dips and coleslaw are coming to the site soon, too, in 2-, 3.25- and 4-ounce sizes. The portion cups are resistant to oil and chemicals and hold up against temperatures up to 200 degrees F.


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