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Crossmark, a sales and marketing services company in the consumer goods industry, is acquiring New Concepts in Marketing Inc. (NCiM), creating the largest in-store marketing services company in North America.
NCiM is a leader in product demonstrations in the U.S., and is the agency-of-record for BI-LO, Giant, Ingles, Raley’s, Roundy’s, and WinCo, as well as 12 Kroger divisions. In addition, it provides turnkey services as the event agency-of-record for several top CPG firms in the grocery channel.
Crossmark employs more than 13,000 event specialists, and delivers more than seven million product demonstration and sampling hours each year.
“This acquisition will create value, strengthened relationships, and operational knowledge for our retailer and supplier partners,” said Joe Crafton, Crossmark president.
“This acquisition combines two of the best in-store marketing companies in the country,” said Michael Stern, NCiM president. “With Crossmark’s strong retailer relationships and portfolio of in-store marketing services, we look forward to solving the business challenges of brand managers, marketing executives and customer business teams.”
Plano, Texas-based Crossmark employs more than 30,000 associates worldwide with 40 offices throughout the U.S., Canada, Mexico, Australia and New Zealand.