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C&S Wholesale Grocers and First Book last week launched their Food for the Body, Food for the Mind campaign, promoting the importance of books for children. The initiative aims to place 50,000 new books in the hands of needy kids in southwestern New Hampshire before years end.
The mission of Food for the Body, Food for the Mind is to identify, register, and connect with First Book every community-based program serving disadvantaged children in southwest New Hampshire. Programs in southwest New Hampshire registering through this initiative will automatically be able to get three free new books per child and gain permanent access to First Books resources.
Among the eligible programs are Title I schools, preschool and after-school programs, tutoring programs, homeless shelters/safe houses, food assistance agencies (community kitchens, pantries, food shelves), libraries, programs for youth at faith-based institutions, Boys and Girls Clubs, Rotary Clubs, Kiwanis, and other programs serving children from mainly low-income families.
Just as children need proper nutrition to grow healthy bodies, they also need books to help grow healthy minds, noted Kyle Zimmer, president of Washington-based First Book. The C&S partnership with First Book will not only help get books into the hands of children in need, but also help keep books flowing into their communities. The initiative with C&S demonstrates that great corporate citizens can directly influence the quality of life in their communities.
Last year First Book and C&S successfully piloted the campaign in seven communities: Birmingham, Ala.; Fresno, Calif.; Honolulu; Aberdeen, Md.; Westfield, Mass.; Central Islip, N.Y.; and Chester, N.Y. During the pilot 120,000 new books were distributed to over 30,000 children.
Keene, N.H.-based C&S Wholesale Grocers, Inc. the 10th largest privately held company in the nation, provides distribution services to grocery chains and independent stores, delivering to more than 5,000 locations from its distribution centers in Vermont, Massachusetts, Connecticut, New York, New Jersey, Maryland, Pennsylvania, South Carolina, Alabama, California, and Hawaii.