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C&S Wholesale Grocers’ new corporate Web site now features a section focusing on its community involvement initiatives. The section, which is available in both English and Spanish, offers links to help local nonprofit groups apply for grants through the Keene, N.H.-based company’s outreach programs.
“These programs align with our business,” said C&S EVP Bruce Johnson. “There’s an intrinsic link between what we do, our employees and our efforts to bring about positive change, particularly where we operate. The new Web site is a way for the company to communicate our social impact and focus.”
The section, www.cswg.com/community, provides the company’s core initiatives, national nonprofit partners, giving process and volunteerism programs, as well as C&S Community Involvement Reports from 2004 through 2008.
“Our aim is to engage visitors to the Web site in a way that is informative, contemporary and user-friendly,” noted director of community involvement Gina Goff. “The look and the message we want to convey via the site expands upon the four core initiatives we recently introduced: Hunger (represented by a slice of bread), Children and Community (symbolized by a heart), the Environment (signified by an apple) and Volunteerism/Civic Action (represented by an outstretched hand). The issue we’re most concerned about is hunger, so there’s an emphasis on that and our signature nonprofit on the site.”
The section also offers visitors several ways to get involved, including links to the company’s signature national nonprofit partners, to VolunteerMatch and to the recently introduced Declaration of Service. The company is using Twitter to position C&S as a thought leader on community initiatives that are important to the wholesaler.
C&S expects visitors to the section will include future and current employees, customers and vendors, business colleagues, and community activists.
Two Keene, N.H.-based firms, Communicators Group and Lucidus, worked with the company on the design and development of the site.
C&S provides distribution services to grocery chains and independent stores, delivering to about 4,600 locations from its distribution centers in Vermont, Massachusetts, Connecticut, New York, New Jersey, Maryland, Pennsylvania, South Carolina, Alabama, California and Hawaii.