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JERSEY CITY, N.J. -- Frozen yogurt's popularity has reached an all-time high in the United States because of its health benefits, tasty flavor profiles and self-serve options. The quick-service restaurant (QSR) sector has seen tremendous growth through frozen yogurt stores and now more and more convenience stores, looking to grow foodservice revenue, are taking action on the cool treat.
In a free Convenience Store News webcast on Wednesday, March 26, at 2 p.m. EST, a panel of frozen yogurt experts will discuss the ins and outs of incorporating a frozen yogurt operation into a c-store.
Moderated by CSNews Editorial Director Don Longo and sponsored by Donper, a global foodservice equipment supplier, the webcast will explore:
- The growth in popularity of frozen yogurt over the years;
- The equipment and operations requirements;
- The types of products and toppings available; and
- The best practices in branding and promotions.
Panelists will include:
- Denny Romer, vice president of sales, Donper America. Romer is a foodservice industry veteran with more than 30 years of sales and marketing experience. He has worked with leading equipment manufacturers to help operators find solutions to foodservice challenges in the QSR, institutional, full-service dining and c-store segments, to name a few. As a certified foodservice professional, he brings a broad foodservice knowledge base to equipment applications.
- John Barnes, co-founder, Yumz Gourmet Frozen Yogurt. Barnes and his business partner Matt Thelander co-founded the chain of frozen yogurt stores, with offices in Las Vegas and Chicago. In addition to full-size stores, they recently launched Yumz Express, a frozen yogurt kiosk that is customizable and designed to generate new customers for convenience stores. Yumz Gourmet Frozen Yogurt’s uniqueness is its taste — it tastes like ice cream, but has no fat and is high in probiotics. Yumz Express is a branded solution with marketing support to help stores grow their business. Barnes has a communications degree from Brigham Young University and 25-plus years of experience in sales, marketing and advertising.
- Courtney Firlit, associate brand manager for foodservice frozen yogurt, The Dannon Co. Firlit is responsible for marketing the Dannon and YoCream frozen yogurt brands. Prior to joining The Dannon Co. in October 2013, she spent more than six years in foodservice marketing with McCain Foods USA. Firlit graduated with a bachelor's degree in communications from Northwestern University and holds a master's of business administration from the University of Toronto’s Rotman School of Management. With several years of foodservice marketing experience, she has a wealth of knowledge in building brands and marketing products.