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    CSN/PG 2013 Beverage Summit: Energy Category

    Oberhofer explores innovation, category insight

    During the 2013 Beverage and Beer Retailing Summit hosted by Convenience Store News and Progressive Grocer on June 6-7, 2013, in Wheeling, Ill., Rick Oberhofer, director of Category Development for Red Bull North America, presented an exploration of innovation and category insight for the energy drink segment. Significant trends include:

     

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