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EDINA, Minn. -- Supervalu Inc. here has added Customer-Facing Media’s (CFM) Touch 'n Save interactive kiosks in all of its 56 Twin Cities Cub Foods stores.
When using the Touch ’n Save in-store network, shoppers access a touch screen kiosk that stimulates meal-planning ideas, provides recipes, creates shopping lists, dispenses coupons, and delivers food-related content. The Touch ’n Save kiosks also provide shoppers access to cents-off coupons, which in turn boosts both convenience and cost savings.
“We are always striving to meet our customers’ needs and the Touch ’n Save kiosks are another tool to accomplish this,” said Steve Irland, Cub’s v.p., advertising/marketing. “Customers want easily accessible product information, food preparation tips, and money-saving offers.”
The sleek kiosks feature full-color displays with full motion graphics and video capabilities. An integrated high-speed thermal printer allows shoppers to print recipes, shopping lists, and coupons. Each kiosk is tailored to the store department where it is located with content for the meat and produce departments. For example, the produce kiosk has information on everything from exotic fruits to the proper way to peel a mango.
Cub Foods was established in 1968 as one of the nation’s first discount grocery stores. The organization was purchased in 1980 by Supervalu. Today it operates 56 stores in the Twin Cities.