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    Cuties Goes Coast to Coast

    Clementine and Mandarin brand kicks off national launch

    Cuties California Clementines and Mandarins are now available nationally for the first time ever. In support of the country-wide launch of the kid-friendly citrus fruits, the Paramount Farms North America brand, once available mainly on the West Coast, is rolling out a $20 million national television and print advertising campaign.

    In tandem with the coast-to-coast launch, Cuties has also debuted an interactive website created especially for children and parents to showcase the cute things kids do. The site features parent-uploaded videos and pictures of their youngsters. In addition to bragging rights for proud papas and mamas, Cuties is awarding a $150,000 college scholarship to the star of the cutest kid video.

    The brand has also joined forces with DonorsChoose.org, a not-for-profit organization that enables contributors across United States fund classroom projects posted by public school teachers on its website. For every video uploaded, users will get a $10 DonorsChoose.org gift card to use toward a classroom project of their choice.

    Additionally, Cuties will give out daily and weekly prizes for the first 18 weeks of the promotion, leading up to one grand-prize winner. Participants can share their videos using social network platforms, and the winners will be determined by the number of online votes. The prizes are as follows:

    • Daily Prizes: Forty-one video contestants a day will each have a chance to win a Cuties T-shirt, beanie, lunchbox, tumbler or plush toy.
    • Weekly Prizes: One video contestant weekly will win a $500 DonorsChoose.org gift card to use to fund a project of their choice, in addition to an active game console.
    • Grand Prize: One grand-prize winner will receive a college scholarship worth $150,000, a $5,000 DonorsChoose.org gift card to use to fund a project of their choice and a season’s supply of Cuties.

    “The ... site is another way for us to reward parents for something they already love to do -- show off their kids,” said Marc Seguin, senior marketing director for Delano, Calif.-based Paramount Farms. “What better way to do that than winning a free college education for your little cutie?”
     

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