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    CVS/pharmacy Offers Interactive Gift Cards

    CVS/pharmacy last week launched a new e-gift card program that offers its customers the convenience of purchasing personalized gift cards online that can be sent via-email and redeemed at any CVS store.

    CVS/pharmacy last week launched a new e-gift card program that offers its customers the convenience of purchasing personalized gift cards online that can be sent via-email and redeemed at any CVS store.

    The drug chain is using Portland, Maine-based CashStar’s e-gifting and incentives platform that includes extensive personalization and promotion capabilities.

    “As consumers continue to shift online, interactive gift cards have quickly become an indispensable tool for retailers such as CVS, who are looking to provide convenience for their customers while also taking advantage of a new set of marketing opportunities,” said CashStar co-founder and CEO David Stone. “The CashStar platform combined with our relationship with Coupons.com, enables CVS/pharmacy to provide a range of innovative traffic and basket-building promotions so they can continue to drive sales in today’s challenging retail environment.”

    To use the system, CVS/pharmacy customers purchase virtual gift cards on the retailer’s Web site (www.cvs.com). They can personalize the look and feel of the virtual gift card, select the dollar amount, and set the day and time that the card should be delivered via email.

    In addition, because of CashStar’s exclusive partnership with Minneapolis-based Coupons, Inc., CVS/pharmacy gets access to an extensive online network that will expose its interactive gift card to millions of potential customers on the coupons.com Web site.

    Woonsocket, R.I.-based CVS/pharmacy, the retail division of CVS Caremark Corp., operates more than 6,900 CVS/pharmacy and Longs Drugs stores.

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