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D’Agostino Supermarkets has joined the Spire network of grocery retailers to tap into Spire’s data analytics, loyalty card data access, shopper insights and personalized marketing program development and execution.
“Our new relationship with Spire will help enhance our customer focus by tapping into the wealth of information we have available to us from our D’Ags card,” said Nicholas D’Agostino III, CEO and president of D’Agostino’s. “We’re counting on Spire to bring industry expertise and efficient resources so that D’Agostino’s can provide the most relevant experience to our shoppers in our very competitive New York market.”
Spire and D’Agostino will work together to enable customer-centric decisions in merchandising and enhanced targeted marketing capabilities. D’Agostino will leverage Spire’s proprietary Engagement segmentation as well as its analytical capabilities to prioritize key initiatives and increase returns on all programs.
New York-based independent D’Agostino’s operates 14 stores in New York City and Westchester.