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    Dads Get the Best Steaks

    Premium cut sales increase leading up to Father’s Day
     

    Sales of premium steaks experience a dramatic increase in the weeks leading up to Father’s Day.

    That’s according to online grocery sales data collected by MyWebGrocer, which defines premium steaks as filet, New York, sirloin, ribeye and t-bone. These pricier cuts have seen a steady increase in sales each year during the week of Father’s Day since 2008, indicating that this trend will continue for the 2011 holiday. Last year, sales of premium steaks increased upwards of 75% during the week of Father’s Day compared to the previous week.

    Data also shows that grilling premium steaks on Father’s Day is more popular than on Memorial Day. Steak sales Father’s Day week have been up at least 14% over sales Memorial Day week in the last three years and, in 2009, steak sales for the week of Father’s Day increased 45% over steak sales the week of Memorial Day in 2009.

    The above information reflects online sales grocery data that MyWebGrocer collected between Memorial Day and Father’s Day in 2008, 2009 and 2010.

    MyWebGrocer drives digital connections between consumers, grocery retailers and CPG brands, and works with more than 110 retailers nationally, representing more than 10,000 stores, and 90 major CPG brands.
     

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