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Through the brand’s “Tasty Additions to Your Traditions” campaign, Dannon Oikos has teamed up with chef, restaurateur, and winner of Bravo’s Top Chef All-Stars, Richard Blais, to help Americans create nutritious holiday recipes, including sauces, dips, marinades and stuffings.
“Just because it’s the holidays doesn’t mean you have to compromise on nutrition,” said Blais. “I am excited to work with Dannon Oikos on their Tasty Additions to Your Traditions campaign and provide recipes that are a great addition to a healthy lifestyle.”
During the campaign, consumers can visit oikosyogurt.com for Chef Blais’ favorite holiday recipes and cooking tips. In addition, they can download the Dannon Oikos holiday e-cookbook and find videos of Chef Blais and featured bloggers demonstrating how to create favorite holiday recipes with Greek yogurt.
“Dannon is excited to partner with Chef Richard Blais to share the versatility of Greek nonfat yogurt in holiday cooking,” said Sergio Fuster, SVP of marketing for White Plains, N.Y.-based Dannon. “A lot of people currently buy Dannon Oikos but are not aware that it is also a great ingredient for cooking. This program shares easy ways for consumers to incorporate Dannon Oikos Greek nonfat yogurt into their holiday meals with recipes that are nutritious and incredibly delicious. ”
The Dannon Co. makes more than 200 flavors, styles and sizes of cultured refrigerated and frozen dairy products.