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CORAL GABLES, Fla. -- Del Monte Fresh Produce N.A., Inc. here is embarking on a special partnership with Walt Disney Studios Home Entertainment for the launch Walt Disney's "The Jungle Book 40th Anniversary Platinum Edition" DVD.
Retailers will be able to take full advantage of the promotion to increase traffic in their produce departments via themed secondary displays, in-store demos, Disney giveaways, and recipe cards, Del Monte said.
Retailers can become winners by participating in Del Monte's Jungle Book Retail Display contest by creating an original in-store display for Del Monte Gold Pineapples, Del Monte Bananas, Del Monte Melons, and/or any other Del Monte Fresh products.
For more information on the contest, which will run parallel to the promotion through the week of October 29, 2007, contact Christine Duffy at 305-520-8343 or via email at [email protected] or contact your local Del Monte sales representative.