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Today’s consumers are well connected digitally. They search online to find the best values, download digital coupons from GPG and retailer sites, shop using mobile apps and share opinions on products and services via Facebook and Twitter. However, each consumer has his or her own preferences in how they engage retailers and brands digitally – some actively engage and welcome messaging while others prefer to be left to their own devices. The challenge in reaching these consumers consists of two key issues: finding and leveraging the digital platforms on which they seek engagement, and respecting their privacy by not overwhelming them with messaging.
These issues will be among those covered during PG's on-demand free webcast moderated by Progressive Grocer and sponsored by IBM, in which an all-star panel of experts explore the various ways in which consumers digitally engage with brands and retailers, and how to put together the best cross-platform digital strategies that drive the largest profits.
Among the topics to be discussed:
- Digital in the Store: How retailers and brands are leveraging in-store digital technologies – such as information kiosks and digital displays -- in their efforts to connect with consumers, and how these devices are integrated into the company’s other digital efforts.
- Online: With the emergence of social media, the number of avenues for brand promotion has greatly expanded, plus retailers and brands still have traditional routes such as website and email marketing. How are retailers and brands successfully managing customer engagement across all of these platforms?
- Mobile and its Omni-channel Role: Mobile is the one platform that can fulfill the dual role of in-store digital and online digital at the same time. It’s the one platform that is with a consumer practically all the time, and is increasingly the device with which they interact via social media. How are retailers and brands taking advantage of this to enhance customer communication?