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DemandTec Inc, the collaborative optimization network for retailers and consumer products companies, has acquired substantially all of the assets of Applied Intelligence Solutions LLC (AIS), a developer of intelligent software solutions for the retail enterprise with a specific focus on softline retailers.
Adding AIS’ advanced pattern recognition science, domain expertise, and technology to our footprint is a natural fit for DemandTec,” said Dan Fishback, president and CEO of San Mateo, Calif.-based DemandTec. “Through this transaction, DemandTec expands its existing support for the full spectrum of merchandising and marketing processes for short-lifecycle categories like consumer electronics, home goods and softlines.”
The deal also the vendor industry expertise in software application development for retail softlines.
DemandTec will leverage AIS’ MarkdownXpert workflow and science in Markdown Optimization, a DemandTec software service currently used by multiple retailers to allow the design of optimal plans that set markdown timing and depth to maximize profitability and inventory objectives for clearance items.
“Bringing expanded softline capabilities and expertise to a market leader like DemandTec introduces a unique merchandising solution for retailers today,” said Jim Dixon, president and CEO of Boulder, Colo.-based AIS. “We believe this combination will also allow our key customer, Gordmans, to continually innovate and better serve their shopper community.”
As part of the transaction, DemandTec has acquired a U.S. patent relating to behavior recognition, bringing its patent portfolio to a total of 25 issued patents, including 20 in the United States and five internationally. All software services are delivered on DemandTec, a network of common tools for more than 280 retailers and consumer products companies to transact, interact and collaborate on core merchandising and marketing activities. More than 13,000 retailer and manufacturer end-users on DemandTec have collaborated on nearly 4 million trade deals to date.