Kroger Encourages Milk Donations Through 'Pour It Forward' Campaign

In honor of Hunger Action Month during September, The Kroger Co. is partnering with Feeding America and the country's dairy farmers and milk companies to encourage its shoppers to "Pour It Forward" by donating nutrient-rich milk to families in need in their local communities.

Kroger customers can donate $1, $3 or $5 at check-out, with all donations going directly to Feeding America food banks that service the local community where the donation was made.  

"We know our customers care deeply about the issue of hunger in their local communities and are willing to donate dry goods, but it's more difficult to provide fresh, perishable items like milk," said Lynn Marmer, Kroger's group VP of corporate affairs. "We are honored to partner with Feeding America for the second year in a row. The 'Pour It Forward' program makes it so simple to give hope by the gallon and provide milk to families in need across the country."

'Pour It Forward'

This is the second year Kroger has hosted the "Pour It Forward" program, administered by the Milk Processor Education Program (MilkPEP). Last year's effort generated more than 100,000 gallons of milk for families nationwide

The Pour It Forward program is the latest in a rich history of fighting hunger, including Kroger's Bringing Hope to the Table initiative, an ongoing hunger-relief program that helps Feeding America food banks nationwide. 

Cincinnati-based Kroger operates 2,626 supermarkets and mult-department stores in 34 states and the District of Columbia under two dozen local banner names including Kroger, City Market, Dillons, Food 4 Less, Fred Meyer, Fry's, Harris Teeter, Jay C, King Soopers, QFC, Ralphs and Smith's.