In the Spotlight: Upfront Granola

Updated packaging reflects product's 'natural' qualities

Boca Raton, Fla.-based Upfront Foods has updated the packaging of its non-GMO, vegan and kosher granolas in an effort to showcase the product's "natural" qualities. Available in its renamed Upfront Granola Original Crunch, Upfront Granola Cranberry Zest, and Upfront Granola Pecan Almond Crisp varieties, Upfront Foods granolas are available in 1.4-ounce single-serving pouches with a suggested retail price of $1.49.  

“We also have added our story to the back of the package since many consumers want to know where their food comes from and the people behind the package,” said Gigi Twist, company founder. “Our story lets them know that, like them, we also look for quick and easy breakfast and snack foods without artificial ingredients, and that’s how the company got started.”

 

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