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    Sendik’s Opens 2nd Fresh2Go

    Cuts ribbon in Greendale, Wis.; readies for 3rd small-format in Hales Corners

    Sendik’s Food Markets debuted its second Fresh2Go store in Greendale, Wis., after opening the first of the banner's sites in 2013 in Bayside. A third store is slated to open later this spring in Hales Corner.

    Sendik's smaller-format Fresh2Go concept – Greendale is 11,000 square feet and Hales Corner is 17,000 square feet – includes gas and grocery, with an emphasis on signature options showcased in its larger stores, including grilled-to-order paninis, a salad bar, a hot bar stocked with housemade favorites, an olive bar and other grab-and-go items. The new stores still feature Sendik’s hand-stacked produce, full-service meat and bakery departments, a variety of fresh and grocery products for the on-the-go customer and gifts from Sendik’s Home.

    “Convenience doesn’t have to mean skimping on freshness or quality,” said Ted Balistreri, family co-owner. “With customers increasingly seeking fresh foods in smaller portions, and often shopping daily for snacks and meals, our additional Fresh2GO locations provide an enjoyable and convenient shopping experience.”

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