NFRA and Warner Home Video Team Up To Promote Frozen Foods with 'Happy Feet' DVD
HARRISBURG, Pa. -- The stars of Warner Bros. family hit film "Happy Feet" are being tapped by the National Frozen and Refrigerated Foods Association (NFRA) here to jazz up the trade group's new promotion, "Tap Into Frozen." The promotion is timed to run during Frozen Food Month in March 2007.
"The Happy Feet characters lend a sense of fun to the frozen food message," said Nevin Montgomery, president of the NFRA, in a statement. "We offer insights into the advantages of frozen food. And cool characters like the penguins from 'Happy Feet' allow us to share this information in a compelling way."
"Happy Feet" will be available from Warner Home Video on DVD March 27.
NFRA is a nonprofit trade association representing all segments of the frozen and refrigerated food industry.
"The Happy Feet characters lend a sense of fun to the frozen food message," said Nevin Montgomery, president of the NFRA, in a statement. "We offer insights into the advantages of frozen food. And cool characters like the penguins from 'Happy Feet' allow us to share this information in a compelling way."
"Happy Feet" will be available from Warner Home Video on DVD March 27.
NFRA is a nonprofit trade association representing all segments of the frozen and refrigerated food industry.