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Tyson Fresh Meats, Inc. has launched the second of three summer beef promotions for its Star Ranch Angus brand.
Designed to reinforce its commitment to customers and consumers, the "100% American" promotion includes point-of-sale elements including ironman signs, on-pack labels, wobblers, $1-off coupons/recipe cards, and promotional hats for the meat department staff.
Additionally, retail participants can submit photos of their Star Ranch Angus beef “100% American” promotion display for a chance to win one of five Weber grills. Further details are available on the brand's website.
“We’re proud of the fact that Star Ranch Angus beef is produced in the United States and know this is important to our consumers as well,” said Rick Janke, brand manager for Tyson Fresh Meats, a subsidiary of Tyson Foods, Inc. “We want our consumers to know they can count on the Star Ranch Angus brand to deliver hand-selected, hand-trimmed quality Angus beef that’s tender and delicious every time.”