Rancher’s Reserve Launches Beef Cup Challenge

This year, members of the Kansas City Barbeque Society (KCBS) will create their best and most creative top sirloin dishes in the Rancher’s Reserve Beef Cup, set to take place in 10 select KCBS competitions across the nation.

As a KCBS fifth category competition, Rancher's Reserve beef is giving barbeque competitors the opportunity to prove their beef mastery using an up to 6-pound top sirloin cut purchased from a Safeway retailer.

"The world of competition barbeque is exploding in popularity, and Rancher's Reserve beef is excited to be partnering with some of the best culinary professionals that KCBS has to offer," said Jim Sheeran, VP, Corporate Meat Merchandising for Pleasanton, Calif.-based Safeway, Inc. "We're looking forward to seeing the amazing recipes and dishes created using our versatile and flavorful top sirloin cut."

To participate in the Rancher's Reserve Beef Cup, competition barbeque teams must first be enrolled in one of the 10 designated KCBS sanctioned regional events included in the Rancher's Reserve Beef Cup series – beginning May 10, in Long Beach, Calif., at the West Coast BBQ Classic, and culminating in Las Vegas, Nev., at the World Food Championships on Nov. 7. The top prize includes $21,000 as well as Beef Cup bragging rights.

"The Rancher's Reserve Beef Cup will allow KCBS competitors the ability to win bonus prize money at each tour event and collect points for the grand prize at the end of the year,” said Carolyn Wells, executive director of the KCBS. “It's excitement and fun all year long."

The Kansas City Barbeque Society is the world's largest organization of barbeque and grilling enthusiasts with more than 16,000 global members and 400 sanctioned contests nationwide.