Wild Alaska Seafood Offers Holiday Merch Tools

With customers gathering for parties and longing for cold-weather comfort food, winter is the perfect season to promote premium wild Alaska seafood.

Accordingly, the Alaska Seafood Marketing Institute (ASMI) can help retailers spread the word with a new “Seafood to Celebrate” portfolio of retail promotional materials.

To help retailers highlight the entertaining potential of Alaska seafood, ASMI’s new collection of materials features in-store posters, a mouth-watering recipe booklet, and a convenient recipe on-pack. In addition, ASMI is running two Family Features campaigns, timed with the holiday season and Lent, to highlight the “Seafood to Celebrate” promotion. The campaigns will reach over 36 million consumers.

The centerpiece of the “Seafood to Celebrate” collection is the recipe booklet. From pistachio-crusted Alaska halibut bites to Alaska sole sliders, this collection of twelve new recipes offers accessible, healthy alternatives to more traditional entertaining standbys.

Among the tips retailers will discover with ASMI’s species-focused merchandising materials:

• Alaska halibut and Alaska black cod are particularly suited for this festive time of year because they provide tremendous versatility and boast succulent, luxurious flavors.
• Portion merchandising is an excellent way to offset increases in the per-pound costs of these premium whitefish species
• Small bites that allow home chefs to stretch premium Alaska seafood into more servings per pound — the perfect way to present a high-quality dish in an affordable way.

ASMI’s entire portfolio of retail resources is available free of charge by contacting Larry Andrews, ASMI retail marketing director, at [email protected] or by visiting ASMI's website.