Ne Plus Ultramix


Although it’s been carried in pet specialty stores since 2006, Castor & Pollux Pet Works’® Natural Ultramix® premium pet foods and treats are now available in the grocery channel, augmenting the Clackamas, Ore.-based company’s ORGANIX® product line. Featuring dry and canned food choices for dogs and cats, as well as three varieties of wheat-free dog treats, Natural Ultramix offers essential nutrition through a complex combination of multiple animal-derived protein sources, real pieces of fruits and veggies, and optimal balances of omega fatty acids. SKUs in the line address various life-stage needs, including Puppy, Weight Management and Large-Breed dry formulas for dogs, and Adult Feline and Indoor Feline for cats. Suggested retail prices are as follows: $7.99 to $49.99 for bags of dry food for cats and dogs, $1.09 for 3-ounce cans of cat food, $2.19 for 13.2-ounce cans of dog food, and $4.99 for the dog treats. To find out more, visit www.castorpolluxpet.com.

—Bridget Goldschmidt
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