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    ShopRite Rolls Out Summer Protein Campaign

    Initiative aims to educate, inspire customers

    A ShopRite dietitian celebrates the chain's Power Up With Protein campaign

    With the return of warmer weather, ShopRite stores across the Northeast have launched the Power Up With Protein campaign.

    “When it comes to protein, we know that our customers are looking for delicious and healthy product options and recipes that fit into their busy summer lifestyles and provide solutions that their families will love,” said Natalie Menza-Crowe, ShopRite’s director of health and wellness. “This is why we’re so excited about our latest campaign, Power Up With Protein, which is designed to help consumers easily find great protein choices while shopping at our stores.”

    Part of ShopRite’s Well Everyday initiative, which launched in April, the new campaign features colorful, whimsical in-store signage such as posters and shelf tags indicating protein-rich plant-based foods, lean meat, powders and many more items.

    Power Up With Protein also connects with consumers through circular advertisements, social media messaging, and online content including recipes and information, leveraging the supermarket banner’s in-house team of more than 130 dietitians to assist consumers.

    “We know our customers want to make the best possible purchasing decisions for themselves and their families,” added Menza-Crowe. “With our Power Up With Protein campaign, we can help shoppers easily find the protein-based products they’re searching for in a way that saves time, is convenient, and adds a fun twist to their shopping

    ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, N.J., and the largest supermarket cooperative in the United States. With more than 270 supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves more than 6 million customers each week.

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