Grocers: Are You Playing to Win the Ecommerce Game?

Grocery ecommerce is, in a way, another heat in the ongoing race for grocery share of wallet. Supermarkets are in a good position to lead this race, but they need to continuously improve their value proposition, as the pace will quicken with Amazon’s announced acquisition of Whole Foods Market. In an upcoming webinar, Brick Meets Click, a Barrington, Ill.-based consultancy, will share insights on how grocers can better compete in this space.

“Sales are the ultimate score that measures total performance,” said David Bishop, partner and lead of Brick Meets Click’s ecommerce practice. “Commerce flows to companies that have stronger connections with consumers. This is based in turn on how they leverage existing and future capabilities based on their respective circumstances.”

Brick Meets Click’s current scorecard has supermarkets in the lead, and, although many may be surprised to hear this, Bishop added that he understands that this is largely due to how others are keeping score. Reach, frequency and spend all are key performance indicators; however, sales are the end result of all of these metrics.

“When you look at supermarkets’ performance from both a shopper and retailer perspective, it becomes more clear why Amazon has aspirations to expand their physical presence, getting closer to consumers in more ways.”

In the webinar, Brick Meets Click will share views and perspectives on this economically and strategically vital part of grocery retailing. Retailers will learn what impact ecommerce has on reducing pressure on sales growth, how well supermarkets are performing year over year and on an average-per-store-week basis, and the top areas of opportunity to improve the shopper experience and capture every dollar shoppers intended to spend. CPG brands will learn why their growth is dependent largely on how supermarkets perform, and how the digitization of the shopping experience impacts how they go to market and advertise to consumers.

The one-hour session will take place Tuesday, June 27, at 2 p.m. EDT. Progressive Grocer is the exclusive media partner for the session, which is open to retailers and CPG brands.

Limited seats are available, however, so register now by clicking here.