Piggly Wiggly Grows Partnership With MyWebGrocer

MyWebGrocer, a provider of e-commerce and digital marketing solutions to the grocery and consumer packaged goods industries, and independent Piggly Wiggly stores in South Carolina and coastal Georgia have worked out a three-year contract extension of MyWebGrocer’s platform and services.

The Piggly Wiggly stores have employed MyWebGrocer’s e-commerce and digital marketing solutions since 2008, when they rolled out online shopping to 10 locations. The partnership has since expanded to 40 stores, following strong sales results. The stores now plan to build a mobile-responsive website.

“When Piggly Wiggly began offering online shopping, it was important for us to work with a technology partner that has a proven platform, and a team that has unparalleled experience in grocery e-commerce, that is committed to our success,” explained Bethany Harmon, online programs manager for the stores. “Grocery e-commerce is the future, and as our customers become increasingly digital and mobile, the broad set of capabilities MyWebGrocer offers – from e-commerce to marketing – will keep us a step ahead.”

MyWebGrocer’s platform is tailored to retailers like the Piggly Wiggly stores that are operating click-and-collect programs at scale and require deep grocery e-commerce functionality combined with robust order management fulfillment capabilities. The platform also allows the locations to offer advanced search, prepared food ordering, cross-promotion, price change reconciliation, and both in-store and online past-purchase information to shoppers. The stores additionally enable customers to prepare for their shopping trips online through list-building and planning tools such as digital circulars and recipes.

“Piggly Wiggly is a strong, ongoing partnership for MyWebGrocer,” said Eric Healy, president of the Winooski, Vt.-based provider, which manages digital solutions for more than 130 retailers worldwide, representing more than 10,000 stores, and 500-plus major CPG brands. He added that the contract extension would “help Piggly Wiggly differentiate from competitors with a platform that offers the full breadth and depth of capabilities that the digital grocery shopping experience demands.”